By its XXL Canvas Photo, XXLpix set new standards among the innovative photo products. It has established itself as premium product and is distributed sucessfully in 18 European countries today. Based on the created business partnerships, XXLpix will launch further photo products within the premium segment step by step. In doing so, the company plans to tighten its leading position on the market and to center it on a wider product spectrum. This process will be increased by higher investments and activities for brand building.

Already today, XXLpix is supplying more than 3000 resellers in Germany with products and services. Although today over 80 % of the sales volume is generated through the selling of XXLpix products, the change from a rather production and distribution company to a pure service company should predominantly be completed already in 2010. At this time, XXLpix will presumably supply 50000 photographers and photo retailers on the European continent and gain more than 70 % of its total revenue by value-added services.